Allure is a second-generation family owned and operated salon. Joseph and Debbie Roe started Allure: Permanent Cosmetics in 1985, setup in a single room in the back of a hair design studio in Mesa, Arizona. In 1992, Joe and Debbie added several more services and moved into their third location comprised of a lobby, reception area and 4 client rooms. They also changed the name of the salon to Allure: Permanent Cosmetics, Skin Care and Electrolysis. Around 2011 Joe’s son Derrick was introduced into the business as the second generation of family and Allure moved into their current location consisting of a lobby, reception area, 6 client rooms, and a cute little boutique. The salon also changed its name for a final time representing a new beginning and permanency of the family business naming it Allure: Infinite Beauty.